ABOUT THIS WORKSHOP

I created this workshop as an action step to help you move forward with writing concepts that
sell.

The “Creating A Concept That Sells” workshop starts on Tuesday, October 3, at 7:00 p.m. PDT
and goes through Tuesday, October 24, 2023.

• Class #1 – Tuesday, October 3 rd at 7:00 pm PDT
• Class #2 – Tuesday, October 10 th at 7:00 pm PDT
• Class #3 – Tuesday, October 17 th at 7:00 pm PDT
• Class #4 – Tuesday, October 24 th at 7:00 pm PDT

When you sign up, you will receive story instruction modules. I recommend that you go through
these modules before the course starts.

MODULE #1: ENGAGING YOUR AUDIENCE – THREE QUESTIONS
WHAT IS YOUR STORY ABOUT?
HOW DO YOU SHOW THE MAIN CONFLICT?
DO WE FEEL THE CONCEPT THROUGHOUT?

MODULE #2: CREATING A SELLING CONCEPT
DEVELOP YOUR CONCEPT
BRAINSTORM IDEAS FOR A SELLING CONCEPT
DEFINING YOUR STRUCTURE

MODULE #3: MARKETING A SELLING CONCEPT
PITCHING
MARKETING YOURSELF
MEETINGS

WHAT TO EXPECT DURING THE LIVE ONLINE PORTION

Five participants per week will get to rotate in from the different levels. You will get 10 minutes to discuss your concept when you rotate in. You can start with where you are struggling. You can discuss it in the components from my Story Worksheet. You can also pitch it if this is your preference. I have a pitch formula for the story modules.